Seventh Generation Laundry Detergent, Ultra Concentrated, Free & Clear - 23.1 fl oz liq

Life is difficult. Laundry should not be one of them. You'll always get the proper amount of liquid with Seventh Generation's new EasyDoseTM Ultra Concentrated Liquid Laundry Detergent. It's as simple as flipping the bottle over and giving it a vigorous squeeze. All you need is a single squeeze! Our small 23oz bottle provides the same 66-load ease as our 100 fl oz bottle, but it uses 60% less plastic, 50% less water, and is 75 percent lighter. It's a terrific choice for your busy family because it's a USDA Certified Biobased Product that's 99 percent produced using a sophisticated enzyme mix that tackles difficult stains. Our Ultra Concentrated Laundry Detergent is about to transform the way you think about clean. It's simple to use, store, and adore. Try Seventh Generation Dryer Sheets or Liquid Fabric Softener, both of which are available in Free & Clear!

• Ultra-convenient - 66 loads in a compact 683 ml bottle that's easy to store, and easy to feel good about
• EasyDose Auto Dosing Technology measures the right amount, every time
• 60% less plastic, 50% less water, 75% lighter, and 8x concentrated formula for the same 66 loads as 2.95 L bottle
• 99% plant-based formula fights even the most stubborn stains on your laundry
• Seventh Generation laundry detergents are made with 0% dyes, synthetic fragrances, or artificial brighteners
• Free & clear is clincially tested hypoallergenic and non-irritating to skin